New Lincoln Navigator is most luxurious yet
The automotive market in the United States has seen a significant upswing in the last few years. In 2016, the auto market set a new sales record, beating 2015’s record by about 50,000 vehicles. SUVs and pickups were the top sellers, but the luxury market overall fell flat with only about a 1% increase for the whole year.
There was one notable exception, though: Lincoln, Ford’s luxury brand, experienced a surge in sales amounting to a 10% increase. The automaker sold over 112,000 vehicles in 2016, making it a leader in the segment and an example for other auto manufacturers to look to. Lincoln’s exceptional sales performance included a stellar debut for the full-size Continental sedan in a market that is moving away from traditional four-doors.
“The momentum is fantastic,” said Kumar Galhotra, president of Lincoln, to Business Insider. In December of 2016 alone, sales were up 18% and over 13,000 vehicles made their way off dealer lots and into the garages of American families.
What can we say? Our drivers know quality when they see it.
That momentum shows no signs of decreasing–especially with the introduction of the all-new Lincoln Navigator this year. The vehicle that started the luxury SUV revolution in the late 1990’s is returning to once again shake up our ideas of what luxury can be. The new Navigator is opulent and elegant, with new features including massive gull-wing doors which are sure to make it this year’s splashiest vehicle.
“Navigator is an iconic product–it’s important to us and important to our customers,” Galhotra said. “It’s going to be exciting to launch it in 2017.”
Exciting, indeed. Though undeniably high-end, the new Navigator embodies Lincoln’s current brand mantra: “Quiet Luxury.” The automaker strictly focuses on customer satisfaction these days, and with the new Navigator’s majestic presence, exemplary towing and hauling capacity, and stylish design, it’s sure to satisfy even the toughest customer.
The new Navigator will be powered by a 370-hp 3.5-liter EcoBoost V6 engine and a 6-speed transmission with SelectShift. Standard luxury features include a power liftgate, power running boards, heated and cooled front seats, power folding third row seats, THX II audio system, SYNC 3, satellite radio, HID headlights, genuine wood trim and a leather wrapped instrument panel.
Drivers who opt for the Reserve trim will get a two-tone exterior, 22-inch polished alloy wheels and upgraded interior materials. Standard safety features include anti-lock brakes, electronic stability control with roll control, trailer sway control, tire pressure monitoring, front and rear parking sensors with a rear camera, blind spot detection with cross traffic alert, side-impact air bags and more.